Golden tree procession - Campaign
Spanning nearly a year, we collaborated with Brugge Plus to awaken the sleeping giant of the Golden Three Procession. Since it only takes place once every four years, there was much to be done—from mobilizing extras on horseback to energizing the audience.
We designed a three-phase campaign: first, recruiting extras; then, immersing the audience in the story of the procession; and finally, capturing the event itself. This edition was infused with contemporary art influences, and the video campaign reflected that vision—combining dynamic, hard-mounted camera work with black box studio reenactments of the medieval narrative.
CREDITS
Production: Mastershot
Client: Brugge Plus
Phase 1
Producer & 1st AD: Nora Essalama
Assistant producer: Sien D'houwer
Director & DOP: Maïm Dedeene
Photographer: Janne Lidou
1st AC: Jacob Van Paassen
Gas station: Tom Ternest
Fitness: Piet Pollet
Market: Eva
Bar: Arne Vanderlinden
Classroom: Flor verhasselt
Fries stand: Sielke van Hee
Supermarket: Manbon Billiet
Carriage: Janne verhasselt
Office: Christian Dedeene
Phase 2
Producer: Sien D'houwer, Maïm Dedeene
Director: Maïm Dedeene
Scenario: Kasper Verhelst
1st AD: Joey Kwan
DOP: Thomas Berger
1st AC: Jacob van Paassen
Gaffer: Jente Van Nevel
Logistics: Wouter Puttemans
Second unit DOP: Maïm Dedeene
Second unit camera operator: Jacob van Paassen
Second unit camera operator: Jente Van Nevel
Presentors: Tom Ternest, Dominique Deckers, Jan Dumolyn, Evelyne Meerschaut,
Katrijn Van Aelst, Elise Eeraerts
Voice over: Anke Deckers
Horseback: Melanie
Freerunners: Exception Movement
Knight: Piet Pollet,
Viking: Lawrence Vanhoorne
Art installation: Elise Eeraerts
Phase 3
DOP: Maïm Dedeene
Editing: Jacob van Paassen
Post-production:
Editing: Jacob van Paassen
Assistant editor: Jente Van Nevel
Sound mixing: Theo Meewis
Edditional mixing: Maïm Dedeene
Grading: Maïm Dedeene
